The AI Pivot: Masterclass on how to use AI tools for Comms professionals

Is AI going to take your job? The reality is that our industry is changing at a breakneck pace, and no one in communications, marketing, or media is immune. The sector we know and love will never be the same. Yes, there is a chance AI will replace those who stand still—but it will empower those who learn to evolve.

Join master facilitators Mel Loy and Valentina Urrutia Guada for a high-impact, four-hour masterclass in Fortitude Valley. This isn’t a theoretical lecture; it’s a practical, hands‑on session focused on building skill and confidence using the AI tools in real‑world context.

What you’ll master
The Value Pivot: Develop the specific skills needed to demonstrate high-level value to senior leaders and clients in an automated world.

Supporting Strategic Thinking: Learn how to use AI tools to explore options, test assumptions, and support strategic conversations.

Workflow Support: Identify where AI tools can assist with repetitive parts of your work.

What’s included in your ticket
Hands-on, Live Learning: A four-hour intensive session (don't forget your laptop!).

Pre-Workshop Prep: Videos to get your tech set up before you arrive, so we can hit the ground running.

The Toolkit: Practical collateral and takeaways you can implement in your workplace or agency the very next day.

Networking & Refreshments: Connect with fellow Brisbane pros over drinks, snacks, and great company.

What you’ll need
Bring your laptop (and remember your charging cable!)

The technologies we’ll be using on the day are Microsoft Copilot Chat (included in Microsoft 365 for Business), Google Gemini (included in Business Starter). Start exploring these now.

Location
 315 Brunswick Street, Fortitude Valley QLD 4006