Bendigo AI Thinkspace - Teach AI to Sound Like You: Strategic analysis and brand voice for your business

This hands-on session is the first in a multi-part "AI for Marketing Your Business" series, designed specifically for beginners, sole traders, and micro-business owners. Participants will learn how to give AI the parameters it needs to mimic their unique brand voice rather than sounding generic. We will collaborate to uncover key business differentiators, define ideal customer personas, and synthesise this data into a practical, one-page "Brand Brain" configuration file for use in any major LLM tool. No technical or marketing background is required. Attendees are encouraged to bring a laptop and access to their AI account.