Business Analytics & AI - Know your data and how to apply the insights - Moreton Bay
Know Your Dashboard is a practical workshop about using business data to make confident decisions.
Just like a car dashboard tells you how fast you are going, your business dashboard should tell you what is happening before it becomes a problem.
You will learn:
- the key numbers every business should measure
- how to understand return on investment across marketing and sales activities
- which digital tools give you useful insights
- how AI can analyse trends and identify opportunities
- how to make better business decisions from your data.
This workshop is for businesses that need clarity on which metrics matter and how to interpret and act on the data. You should have access to key marketing data, including website analytics, marketing spend, lead targets, leads generated and conversion rates.