Export essentials: building market intelligence using smarter data

About this event

This webinar is the third in our 5-part series 'Identifying your export opportunities'. 

Markets are constantly changing. Demand is influenced by:

• economic conditions
• technology
• demographics
• customer expectations. 

In this webinar you'll learn how:

• to recognise these signals early and identify emerging opportunities before competitors do
• AI can accelerate market research, helping you:
  • uncover emerging trends
  • analyse competitors
  • monitor trade developments
  • transform information into actionable export intelligence.

Key topics 

• Primary and secondary market research
• Reliable export intelligence sources 
• Using Austrade and government resources 
• Competitor analysis techniques 
• Understanding industry trends and market signals 
• Using trade data effectively 

Practical exercise 

• Competitor and market intelligence mapping

Take-home tools 

• Export market research planner
• Competitor analysis framework
• Export intelligence source guide
• Market research question builder
• Trade data interpretation guide
• Market trend monitoring checklist
• Competitor positioning matrix

Who it's for

This series is for Australian businesses exploring export opportunities or looking to expand into new international markets. It's ideal for business owners, founders, export managers and decision-makers who want to:

• make informed market selection decisions
• identify commercially viable opportunities
• build a more strategic, disciplined approach to international growth.