Export essentials: understanding your international customer through AI

About the event

This webinar is the second in our 5-part series 'Identifying your export opportunities'. 

Learn how to tell the difference between enquiries, leads and genuine commercial opportunities. You'll be able to focus your business development effort where it's most likely to generate export growth.

You'll also learn how AI can help you:

• identify high-value customer segments
• analyse buyer behaviour
• build detailed customer personas
• recognise genuine commercial opportunities before investing time and resources. 

Key topics 

• Identifying ideal export customers
• B2B (business to business) versus B2C (business to consumer) export considerations  
• Customer pain points and buying behaviours  
• Procurement pathways and decision makers  
• Cultural considerations when engaging with customers 

Practical exercise 

• International customer persona development

Take-home tools 

• International customer persona template
• Customer point mapping tool
• B2B buyer journey framework
• Export customer profiling worksheet
• Procurement chain mapping template
• Cultural considerations checklist
• Customer value prioritisation matrix 

Who it's for

This series is for Australian businesses exploring export opportunities or looking to expand into new international markets. It's ideal for business owners, founders, export managers and decision-makers who want to:

• make informed market selection decisions
• identify commercially viable opportunities
• build a more strategic, disciplined approach to international growth.