The scam economy: How to manage AI-generated threats and build trust
When seeing is no longer believing, how do businesses build trust? With our world-first anti-scam laws imminent, explore how to manage the economic risks of AI-generated fraud with insights from leading communications, cyber, tech, finance and policy experts.
For thousands of years of human evolution, seeing was believing. But what happens when you can no longer trust what you see? In a rapidly changing landscape of synthetic media, from AI-generated deepfakes and voice clones, to phishing emails, and fake investment and retail websites, how do businesses build and maintain trust with their stakeholders?
Under Australia's world-leading Scams Prevention Framework Act 2025, which comes into effect 1 July, banks, telcos and digital platforms must take pro-active measures to prevent, detect, disrupt and respond to scams.
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