SEO vs AEO: What matters in 2026/2027

A webinar on search engine optimisation and answer engine optimisation, designed for small businesses in Victoria.

Most of us know we should 'do SEO', but recently the ground has shifted. More and more, people don't scroll through a list of links, they get a straight answer from Google's AI or a tool like ChatGPT. That has quietly added a second thing to think about, AEO, and left a lot of business owners unsure what has changed or where to start.

This 45-minute session clears it up in plain language. It will explain what SEO and AEO mean, why the shift to AI answers matters for a business your size, and the 2 or 3 things worth your attention first. No jargon, and no technical background needed.

What you'll learn:

  • what SEO (search engine optimisation) and AEO (answer engine optimisation) actually mean, in plain English
  • how customers are finding businesses now that AI often gives a direct answer instead of a list of links
  • why appearing in an AI answer is different from ranking on Google, and why you want both
  • the handful of things that matter most for visibility in 2026 and 2027.
Event date
01 October 2026
Time
10:00 am - 10:45 am
Cost
Free
Location
VIC
Event Type
Online
Host
Melbourne Innovation Centre and the Australian Government Digital Solutions Program
Register to attend event
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