Will I Need a Website in 2027? How AI is Impacting Search.

Learn practical strategies to prepare your business for AI-powered search. Explore Google AI Mode, content strategy, brand visibility and steps you can take today.

As AI changes how people search for information online, many businesses are questioning how websites fit into their digital strategy. This workshop explores what Google's AI-powered search experience means for businesses and how to adapt.

Led by digital marketing specialist Alex Hamilton, the session covers how Google understands websites, the impact of Google AI Mode, and practical steps businesses can take to improve their online visibility. Topics include optimising your Google Business Profile, developing content for AI search, strengthening brand signals, building authority within your industry, and understanding the role of Google Ads in the AI era.

Participants will leave with practical actions they can apply immediately to help their business remain discoverable and competitive as search technologies evolve.

Duration: 2 hours
Location:  Treeby Community and Sports Centre - 1 Torwood Avenue Treeby.
 

Event date
14 August 2026
Time
09:00 am - 11:00 am
Cost
Free
Location
WA
Event Type
In-person
Host
Business Foundations, supported by the City of Cockburn WA
Register to attend event
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